Ever wonder what it’s really like being married to a football coach while building your own business empire?
Chantel Rostant Mayo isn’t just sitting on the sidelines cheering for her husband Jerod Mayo. She’s out here creating brands, hosting events, and raising four kids like the absolute boss she is.
After digging into her story, you’ll see why she’s become such a powerhouse in Boston and beyond.
Quick Facts About Chantel Rostant Mayo
| Facts | Details |
| Full Name | Chantel Rostant Mayo |
| @mrsmayo51 (76,000+ followers) | |
| Wedding | July 23rd, 2007 |
| Children | 4 (Chya, Jerod Jr., Chyanne, Chylo) |
| Businesses | The Brand Finale, CM Creative Experience, Hair Bae |
| Location | North Attleborough, Massachusetts |
Chantel Rostant Personal Background & Early Life
Picture this: a young woman with big dreams meeting her future husband during his college football days at the University of Tennessee.
Chantel Rostant didn’t know she was dating a future New England Patriots coach back then. She just knew this linebacker had something special about him.
The couple tied the knot on July 23rd, 2007, right before Jerod got drafted by the Patriots in 2008.
What’s crazy is how she kept her own identity and ambitions strong from day one, even as Jerod’s career took off. She’s always been the type of person who doesn’t just ride someone else’s wave.
Her entrepreneurial spirit showed up early, building her own path in the beauty industry while supporting her husband’s football dreams.
Professional Career & Business Ventures
Let me tell you about Chantel’s business journey because it’s honestly inspiring as heck.
According to her Instagram bio she started as a licensed cosmetologist and haircare specialist, building up a client list that included celebrities during the MySpace era. We’re talking music video appearances and brand collaborations with Ed Hardy, Lady Divine Annual, and Ill Wear.
Her Hair Bae brand focused on organic luxury hair care before it became trendy.
But here’s where things get really interesting. In 2016, she launched The Brand Finale after getting frustrated trying to find stylish clothes for her own kids.
As a mompreneur, she created her own children’s fashion brand that focuses on “chic, modern, on-trend styles” with quality that actually lasts. Smart move using her own kids as models – authentic marketing at its finest. (The Us Sun)
Then she added CM Creative Experience to her portfolio, handling full-service event planning and floral design. Weddings, corporate events, creative consultation – she’s basically the go-to person when you want your event to look absolutely perfect.
What I love about her approach is the diversification across beauty, fashion, and events. If one area slows down, she’s got others to fall back on.
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Chantel Rostant Social Media Presence & Digital Influence
Chantel has mastered the Instagram game with over 76k followers on @mrsmayo51.
Her feed isn’t just perfectly curated photos – she shares real moments from her daily life, business ventures, and those amazing fashion and nails looks that have everyone talking.
What makes her different from other social media influencers is the authenticity factor. She’s not trying to sell you a lifestyle she doesn’t actually live.
Her social media branding strategy mixes family content with business updates and community involvement naturally. You’ll see her kids modeling clothes one day, then she’s posting about a community event the next.
When she posts about her lifestyle in North Attleborough, you know it’s the real deal because she’s earned every bit of it through multiple businesses while raising four kids.
Community Work & Local Engagement
Here’s where Chantel really shows her heart – she’s been giving back to the community for over a decade.
Back in 2010, she and Jerod started their celebrity bowling tournament at Kings Dedham at Legacy Place. Originally supporting local kids’ programs, it now benefits Boston area organizations after 15 years of consistent fundraising. (via essentially sports)
My favorite thing she does is her annual Galentine’s Day Party, which celebrated its sixth year in 2025. She told local media it’s designed to give women space to “unplug and make some time for themselves.”
She also co-chaired an event for the Boys & Girls Club of Dorchester in 2024, showing she’s actively involved in planning and showing up for causes, not just writing checks.
This level of Boston community involvement takes real time and energy, especially when you’re running multiple businesses.
Chantel Rostant Role in Jerod’s Career Transition
You want to know something interesting? Chantel was the one pushing Jerod to get back into coaching.
After he retired from playing in 2015, Jerod went into the corporate world at Optum, reaching vice president of business development. Good money, stable life, but something was missing.
Chantel saw it before he did – this man was meant to coach. She started dropping hints about how much he was traveling for work anyway.
Even Bill Belichick was on her side! Every time she’d see Coach Belichick, he’d tell her, “You know, Jerod’s supposed to coach.” (New York Post)
“I was in the corporate world and we were actually on vacation and (Chantel) had been kind of like sprinkling in the idea because I was traveling so much in business. ‘You know, maybe you should get back into coaching,’” Mayo said in an interview. (via Essentially Sports)
The turning point came during a family vacation when she had the serious conversation about following his true calling. Jerod later admitted she’d been “sprinkling in the idea” because of all his business travel.
That’s the kind of partner support that changes lives, honestly.
2025 Patriots Situation & Response
Let’s talk about the elephant in the room – Jerod’s departure from the Patriots in January 2025 after just one season.
Chantel wasn’t having any of the disrespect thrown at her husband. When people started spreading stories she felt were unfair, she took to Instagram Stories to set the record straight.
“It never even crossed our minds to tell the truth… But I couldn’t even fathom all the lies we’ve read that are being told to save face. What happened to the class?????“
She followed up with: “We’ve been taking the high road and letting everyone do their thing since Sunday. But playing with someone’s name won’t be tolerated.“ (The Us Sun)
Look, I respect someone who stands up for their family when they feel like the narrative is being twisted. She could have stayed quiet, but chose to speak up with the same strength she brings to everything else.
Personal Philosophy & Values
What strikes me most about Chantel is how she balances being a female entrepreneur with being a present mom.
She’s showing other women that you don’t have to choose between family and business success. Her approach goes beyond just business – she teaches practical values too.
Jerod mentioned how she teaches their kids about reducing food waste: “In my family, I tell my kids just because it says ‘sell buy’ doesn’t mean that throw it out, let’s check it.”
She’s also big on giving women space to connect and recharge through her Galentine’s Day events. In a world where women’s empowerment can feel like empty buzzwords, Chantel creates actual opportunities for women to support each other.
Her business philosophy centers on quality over quick profits, family values, and genuine community impact.
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Current Status & Future Outlook
So where does Chantel stand now in 2025? She’s continuing to run her businesses while navigating Jerod’s career transition. The Brand Finale and CM Creative Experience are still going strong, and her Instagram engagement remains solid.
The beautiful $2.5 million mansion in North Attleborough with its five bedrooms, spa room with hot tub, movie theater, and pool with waterfall represents success built through multiple income streams, not just football contracts.
The kids – Chya (born 2010), Jerod Jr. (born 2011), Chyanne (born 2014), and Chylo (born 2017) – are getting older, which might open up new opportunities for business expansion. ( via nypost)
I wouldn’t be surprised to see her lean into motivational speaking or business coaching, especially for other mompreneurs figuring out how to build something while raising kids.
Business Highlights:
- Licensed cosmetologist and haircare specialist
- Founded The Brand Finale children’s clothing brand in 2016
- Runs CM Creative Experience for event planning and floral design
- Former celebrity client base during MySpace era
- Collaborated with brands like Ed Hardy, Lady Divine Annual, and Ill Wear
Community Involvement:
- Annual bowling tournament benefiting Boston area organizations
- Hosts Galentine’s Day Party (6th year in 2025)
- Co-chaired Boys & Girls Club of Dorchester event in 2024
- Active in Boston community scene
FAQ’s about Chantel Rostant
Q: Did Chantel really push Jerod back into coaching when he had a cushy corporate job?
A: Yes, she saw he was meant to coach and kept “sprinkling in the idea” until he finally made the leap from VP at Optum back to the Patriots.
Q: How does she actually manage three businesses while raising four kids?
A: She diversified across beauty, fashion, and events so if one slows down, the others keep her income steady while she juggles family life.
Q: Was she already successful before Jerod became a coach?
A: Absolutely – she was doing celebrity hair during the MySpace era and had brand collaborations before he even transitioned to coaching.
Q: Did she really call out the Patriots organization on social media?
A: She went off on Instagram Stories saying she couldn’t tolerate the lies being spread about Jerod after his departure, asking “What happened to the class?”
Q: How many people actually follow her compared to other NFL wives?
A: She’s got over 76,000 Instagram followers who engage with her real content, not just posed photos.
Q: Does she use her own kids as models for her clothing brand?
A: Smart move – her four kids model for The Brand Finale, giving her authentic marketing that parents actually trust.
Q: What makes her Galentine’s Day party different from typical influencer events?
A: It’s actually about giving women space to unplug and recharge, not just photo ops for social media.
Q: Is their North Attleborough mansion really that fancy?
A: Five bedrooms, spa room with hot tub, movie theater, and pool with waterfall – success built from multiple businesses, not just football money.
Conclusion
Chantel Rostant Mayo proves that being “the coach’s wife” doesn’t mean sitting in someone else’s shadow.
She’s built her own brands, raised four kids, and given back to her community while staying true to herself through all the ups and downs of being married to someone in professional sports.
The woman started doing hair, expanded into children’s fashion, added event planning, and built a following of people who actually care about what she’s doing. That doesn’t happen by accident.
Whether she’s defending her family on Instagram, planning someone’s dream wedding, or helping parents find quality clothes for their kids, she brings authentic energy to everything.
As we head deeper into 2025, something tells me this mompreneur is just getting started.
What do you think about Chantel’s approach to balancing family and business? Have you tried starting a business while raising kids? Share your thoughts!
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John Smith is a sports writer at Sportszill.com with over 5 years of experience covering professional athletics. He specializes in player profiles and sports news across NFL, NBA, MLB, NHL, and other major leagues. John holds a degree in Sports Journalism and has written for multiple sports publications. He is passionate about bringing fans closer to their favorite athletes through accurate reporting and engaging storytelling.
